Twitter Takeover

It's happened. 

Twitter has actually taken over the world.

....at least I think it has. Twitter is the social medium through which I get ALL of my news; it's where I communicate the most frequently with my friends and acquaintances and now, where I see the most effective use of advertising every day.

For example, one of the twitter accounts I follow is OnMilwaukee, Milwaukee's Daily Magazine. With their Twitter account, OnMilwaukee is able to tweet daily reminders about upcoming events and provide links for more information like they did with the weekend preview for September 23-25.

Another example of advertising on Twitter is the account of my own a cappella group here at Marquette, the Gold 'n Blues. We use our Twitter account almost entirely for advertising. Whether it's a reminder to buy one of our newly recorded CDs or an encouragement to attend one of our concerts [like the Tweet shown below], we rely heavily of Twitter's quick, accessible and easy nature to make the most of the small amount of attention expended by the average college student on a daily basis.

I think that the accessibility and speed of Twitter is what makes is so incredibly effective for advertising, and why I, in particular, find it so easy and, honestly, important to use. I can follow whoever I want, any company, any magazine, newspaper, website, organization, you name it, with just one click of a button I can have access to every bit of information I could ever need. I can get their tweets sent to my phone, I can click on links they provide to gain more knowledge of their brand/products/etc. And, by having the ability to Tweet at them, I can become more involved in the process of their business than ever before.