At the risk of sounding like a broken record or, God forbid, unimaginative and unoriginal, I must admit that another one of my blog posts was inspired by the incredibly addictive procrastination tool Stumbleupon...
After what seemed like days worth of boring home improvement and cooking websites I stumbled upon a website of the 13 most innovative ads in the world.
The following advertisements we're among my favorites:
I absolutely love the way this billboard utilized 3-D design to really capture the viewers attention. It has a definite "wow" factor that I think is SO important in advertising, particularly, in print advertising. There aren't special effects in print advertising like there are in video advertising. You have to make an image or an idea jump off the page/billboard/etc. without the help of a catchy song or tricky editing. Heineken definitely captured that special something necessary for print ads to be truly memorable.
This next ad is an advertising tool for a yoga studio in Hong Kong. The reason I chose this as one of my favorites was not only because it had the "wow" factor I discussed with the Heineken billboard, but also because it is so incredibly cost effective! I honestly can't think of a cheaper or more perfectly designed advertisement. Straws cost practically nothing and the fact that it uses an everyday object and connects it with what the studio does/provides via the image on the bended section of the straw is innovation in advertising at its finest. People will definitely not forget this one!
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